What We Do

Wine Opinions offers numerous quantitative and qualitative research services for wine producers, wine marketers, and trade associations. Our research draws on our proprietary panels of high frequency wine consumers and members of the wine trade in all tiers, as well as direct recruiting of consumer respondents by brand or category purchase and usage.

Quantitative Research

We offer online surveys based on our trade or consumer panels, client databases, and respondents recruited from the leading national survey population providers.

All our surveys are “scalable” in length to suit client learning objectives and budgets.

Our nationally representative trade panel numbers more than 4,700 members in all tiers of the trade.  Our consumer panel is also nationally representative and is comprised of more than 20,000 U.S. wine consumers, 86% of whom are high frequency wine drinkers – the consumer segment that drives the market for every type and price segment of wine in every package and size.

Consumer respondents can also be sourced from leading commercial panels, tailored to client needs.

Full-length and half-length consumer surveys are designed to most efficiently and effectively serve our clients.

Reporting is based on consumer or trade segmentations and analysis designed to meet survey learning objectives.

Qualitative Research – Zoom Focus Groups

zoom meeting

Our focus groups combine qualitative and quantitative methodologies. They begin with an extended “screening and issues” survey, providing data on consumer (or trade) sentiment and behaviors on the topics most relevant to project learning objectives. The screened, highly qualified group participants provide insights through wide-ranging discussions illustrating their experiences relating to the topics most relevant to project learning objectives.

Qualitative Research – Wine Tasting Wine Evaluations

Following a brief online screening survey to select participants representative of the target audience, the group members are sent masked samples of the wines to be tasted, along with tasting instructions. Participants taste the wines on their own and complete online evaluation forms before the date of the Zoom focus group that follows.

Qualitative Research – In-Person Focus groups

In-person focus groups are conducted in all major markets. Participants can be recruited from the Wine Opinions panel in that market, or the group facility. Moderated wine tastings may be included in the focus groups.

Custom Research

Wine Opinions performs market research, analysis, and reporting based on client and commercial sources of sales, shipment, and trending data.  One-on-one trade interviews are offered, as well as consumer intercept iPad surveys or interviews in winery tasting rooms, wine shops, at wine events, or other venues.

Collaboration with market data providers such as Nielsen, Wine.com, bw166, Gomberg-Fredrikson, and SipSource can provide data and insights which – combined with Wine Opinions trade or consumer research – yield the most comprehensive and authoritative views of the U.S. wine market for our clients.