Wine Market Insights and Intelligence

Wine Opinions is the leading provider of U.S. wine market research to wineries, wine marketing companies and wine trade associations around the globe, offering unparalleled trade and wine consumer insights and wine market intelligence.

The wine market research capabilities and services of Wine Opinions include quantitative surveys of U.S. wine consumers and the wine trade; qualitative research including online and in-person focus groups and moderated wine tastings; baseline and tracking studies; and studies of consumer and trade trends and market data.

Unique to Wine Opinions are its national proprietary panels of more than 4,700 members of the U.S. wine trade and nearly 17,000 U.S. wine consumers, primarily high-frequency wine drinkers and high-end wine purchasers.

The Coming “Minority Majority”

U.S. Census Bureau data from 2016 points to a growing collective share of minority populations. As of 2016, 38.7 percent of all Americans are Asian, Black, Hispanic, or belong to another minority group.

A chart published in a recent edition of the American Consumers Newsletter by Cheryl Russell of New Strategist Press (shown at right) details the percentage of each generation’s population of non-Hispanic White origin, and the Census Bureau’s age ranges of each generation. The term “Recession Generation” is a “placeholder” until a more formal name is given to that group, as their final age range is determined.

While the minority population share of generations beginning with Gen X are significant and rising, the most recent survey data from Wine Market Council shows that among all U.S. wine drinkers, 71% are non-Hispanic White, followed by 14% Hispanics and 9% Black/African American.

Wine Opinions LLC Privacy Policy


Wine Opinions LLC is a wine market research company that performs research services for wineries, wine marketing companies, and wine trade associations. We maintain panels of members of the U.S. wine trade and U.S. wine enthusiasts who are offered opportunities to take online surveys, or to participate in online or in person focus groups or interviews. We respect and preserve the privacy of any data provided to us by our panel members either through online surveys or discussion groups, or by direct exchanges with us via email, phone, or any other means of communication.

Data We Collect

We collect the email addresses of those who join our trade or consumer panels as well as demographic data (such as age, gender, state or city of residence, frequency of wine consumption, frequency of wine purchase by price segment, etc.) in the course of conducting surveys for our clients. Any demographic data collected is reported to our clients only in aggregate and is not linked to an email address, name, or any other personal data. We also analyze traffic to our website from time to time.

How We Use the Data

We do not share with our clients or any third party the email addresses we collect. We use the demographic data we collect in surveys, and any of the other data on respondent behaviors, tastes, preferences, etc. to report in aggregate the results of a survey to our clients.

Sharing with Third Parties

Wine Opinions does not sell, trade, or otherwise give the email addresses of panel members to any other party.

Emails from Wine Opinions

Surveys and other opportunities to participate in Wine Opinions research projects are offered to our panel members through email newsletters. Newsletters are also sent as survey reminders (only to those who received a survey invitation and did not open that invitation). No more than two reminders are ever sent following the launch of a survey. Newsletters are sent to all panel members to announce the winners of the cash awards that are determined by random drawings among all panel members who participate in a research project. Winners are notified by direct email and are asked to provide their names and addresses for the purpose of sending a check to them to fulfill their award. Award winners may choose to remain anonymous in the email announcing awards, or they may choose to allow their first name and city of residence to be included in the awards announcement newsletters.

Opt Out

Every email from Wine Opinions contains an “unsubscribe” link, which, if selected, removes an email address from future mailing from Wine Opinions. Panel members may also opt our of our database or update their email addresses by sending an email to or by sending us a message on the “Contact” page of our website at this link:

Access to Information About You

Panel members may update their email address or other personal information in their profile by sending an email to or by sending us a message on the “Contact” page of our website at this link:


Wine Opinions is committed to protecting the security of your personal information. Security technologies and procedures are employed to help protect your personal information from unauthorized access, use, or disclosure. Personal information is stored on computer servers with limited access, located in secured facilities.

Children’s Privacy

Wine Opinions services are not designed for or intended to attract children under 13 and we do not collect information from children. Wine Opinions research and panel recruiting is limited to U.S. citizens over the age of 21. We screen out anyone underage from any of our surveys and collect no data whatsoever from anyone under the age of 21.


Anyone wishing to contact us with questions or complaints regarding our privacy practices may do so by contacting Any such notice received will be replied to within two business days of receipt. This policy was last updated on September 29th, 2017.