Wine Market Insights and Intelligence
Wine Opinions is the leading provider of U.S. wine market research to wineries, wine marketing companies and wine trade associations around the globe, offering unparalleled trade and wine consumer insights and wine market intelligence.
The wine market research capabilities and services of Wine Opinions include quantitative surveys of U.S. wine consumers and the wine trade; qualitative research including online and in-person focus groups and moderated wine tastings; baseline and tracking studies; and studies of consumer and trade trends and market data.
Unique to Wine Opinions are its national proprietary panels of more than 4,700 members of the U.S. wine trade and nearly 17,000 U.S. wine consumers, primarily high-frequency wine drinkers and high-end wine purchasers.
Raise a Glass to the Smartphone
A recent survey conducted by the Pew Research Center shows that 77% of all U.S. adults now own a smartphone – more than twice the percentage of smartphone ownership (35%) from the first such survey conducted by Pew in 2011.
And it comes as no surprise that smartphone ownership skews significantly higher among the demographic segments that also skew higher among frequent wine drinkers, with smartphone ownership at 89% for college graduates and 93% for those with household incomes over $75K.
Smartphone ownership also varies considerably by age, as shown in the chart on the right.
Recent consumer surveys by Wine Opinions also show increasing downloads of wine apps, and the usage of smartphones not only to access wine information, discuss and post information on wine through social media, but also make wine purchases.