Wine Market Insights and Intelligence
Wine Opinions is the leading provider of U.S. wine market research to wineries, wine marketing companies and wine trade associations around the globe, offering unparalleled trade and wine consumer insights and wine market intelligence.
The wine market research capabilities and services of Wine Opinion include quantitative surveys of U.S. wine consumers and the wine trade; qualitative research including online and in-person focus groups and moderated wine tastings; baseline and tracking studies; and studies of consumer and trade trends and market data.
Unique to Wine Opinions are its national proprietary panels of more than 4,700 members of the U.S. wine trade and over 20,000 U.S. wine consumers, primarily high-frequency wine drinkers and high-end wine purchasers.
Wine Opinions publishes a bi-monthly newsletter featuring "wine market topics, trends, and thoughts." The newsletter is distributed by email to members of the wine industry.
Features include insights from our recent quantitative and qualitative research; observations and comments on the latest wine market trends; and timely updates on wine market data and insights from leading industry sources.
The March/April newsletter offers a close look at the latest data from Wine Market Council on the consumption frequency segments of U.S. wine drinkers. Wine Opinions CEO John Gillespie offers thoughts on how we categorize the consumption frequency segments and our guidelines for recruiting survey respondents that represent each segment.
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