An Unmatched Client Roster
Wine Opinions serves more wineries, wine marketers, and wine trade associations than any other provider of U.S. wine market research. We work with wineries, wine producers and marketers of all sizes, including several of the top ten wine producing companies in the U.S. Among our clients are trade associations from nearly every wine producing country in the world and many renowned wine regions.
Recent Project – WSET
The Wine and Spirits Education Trust partnered with Wine Opinions to conduct a survey of its alumni and those currently enrolled in WSET courses in the U.S. There were more than 1,100 respondents to the survey, which delved into WSET awareness and perceptions, the experiences and levels of satisfaction of those who have completed WSET courses, the personal and professional benefits of attaining WSET certifications, and related insights on the importance of continuing education in the wine industry. Three-quarters of respondents (73%) were U.S. wine professionals, mainly those working in the importer, distributor, on premise and off premise tiers of the trade.
Recent Project – Sogevinus
One of Portugal’s oldest and most respected producers of Port, Sogevinus now seeks U.S. market entry for a full line of Port wines. Wine Opinions conducted in-person focus groups in New York and San Francisco among Millennials, GenXers, and Baby Boomers to obtain consumer insights into new packaging alternatives and the range of Port wine styles offered. Each group began with a blind, moderated wine tasting and continued with hands-on evaluations of alternative packaging for the line of Port wines evaluated.
Recent Project – Montes
Wine Opinions conducted a three-part research project for Montes, a leading Chilean wine producer. The study incorporated a full-length online trade survey, a half-length consumer survey, and a follow-on consumer evaluation of proposed vs. current labels for two Montes brands. Overall perceptions of Montes among its competitors by both the U.S. trade and consumers were established and examined; consumer profiles by awareness, trial, and purchase were defined; and qualitative evaluations of label alternatives were thoroughly explored and reported.