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American Wine Generations

Wine Opinions recently conducted an online consumer survey of over 2,500 U.S. wine drinkers across all generations.  The timing of the study is especially important in light of the significant milestones that these generations meet between 2015 and 2016.  This report provides a comprehensive analysis and understanding of the differences in wine usage and attitudes among high frequency wine drinkers of all age segments, with the focus on Millennials, members of Generation X, and Baby Boomers.  The study also includes a detailed section on the usage, attitudes, preferences and behaviors of both high frequency and occasional Millennial wine consumers.  This section contains analysis on interaction with other drink categories, on younger vs. older Millennials, and Millennial wine behaviors by gender.  The price is $995 for download of the 68-page PDF file version of the full report.  AWG1
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Beer and Spirits Choices and Trends Among High Frequency Wine Drinkers

This report sheds light on beer and spirits consumption among the segment of consumers that drives the market for wine sales.  Beer and spirits producers, distributors, and marketers will find this report essential in analyzing opportunities in this market segment.  Based on a survey of nearly 1,000 high frequency wine drinkers (those who drink wine, on average, either daily or several times a week), the report details the consumption frequencies and trends among this population of 34 million consumers.  The beer and spirits usage of high-end wine buyers (those high frequency wine drinkers who buy wines costing over $20 on a monthly or more often basis) is also featured in the report.  The rise in popularity of craft beers is a focus, with details on the correlations of wine and craft beer consumption and the perceived attributes of craft beers that are driving this trend. Spirits consumption and preferences are detailed by type and brand.  Data on the use of social media to discuss or obtain information about wine, beer, and spirits is included. Reporting is segmented by respondent generation, gender, consumption frequencies of craft beer, spirits, and wine, and differences between high-end wine buyers and other segments.  The price is $495 for download of the PDF report.  Custom data analysis and tabulation is available on request. WSB1

Imported Wine Tracking Study (January, 2013)

The imported wine tracking study was begun in 2008, repeated in 2010, and again in 2012.  Two separate reports comprise this study.  The first is a report on U.S. wine consumer awareness, usage, preferences, and qualitative evaluations of wines from France, Germany, Spain, Portugal, Italy, South Africa, Argentina, Chile, New Zealand, and Australia.  In the 2012 survey, Austria is added, and there is questioning on major regions such as Bordeaux, Burgundy Rhone, Loire, Provence, Southwest France, Languedoc-Roussillon, Beaujolais, Alsace, Rias Baixas, Chianti, Piedmont, Rioja, Ribera del Duero, Penedes, and Priorato.  The second report is based on insights from the Wine Opinions trade panel, with a focus on distributors, retailers, and the restaurant tier of the trade.  The trade report covers the same countries and regions as the consumer report.  The consumer study alone is $1,900 for a download of the PDF report.  (ITC2012)  The trade study alone is $900 for a download of the PDF report.  (ITT2012).  The reports can be purchased together for $2,400  (ITBOTH2012).