Core Track Volume 5 PDF file (December 2007) – This issue includes tracking data on consumer usage of, attitudes toward, and taste preferences for Chardonnay wines of all styles, with special inquiries into unoaked or low-oak input Chardonnays. The report also covers consumer purchase trends and taste preferences for Riesling wines from all major global and U.S. sources, as well as consumer attitudes, usage, and purchase preferences for red Bordeaux wines and competitive wines from diverse producing regions selling both over and under $30 a bottle. Price is $475 for download of PDF report. CT5

Core Track Volume 5 Bound Edition (December 2007)
Same report as above. $495 for shipment of 54-page report. CT5 - BOUND

Purchase and Evaluation of Red Bordeaux and Competitive Wines (December 2007) Consumer usage, attitudes, and taste preferences for red Bordeaux wines and competitive wines from major producing regions at price points under and above $30 per bottle at retail. Price $195 for download of PDF report. CT5-1

Awareness, Trial, Purchase, and Consumer Interest in Riesling Wines (December 2007) Emerging trends in consumer awareness, trial, and taste preferences for Riesling wines from leading global and domestic U.S. sources. Evaluation of potential interest in Riesling purchase and trial by region. Price $195 for download of PDF report. CT5-2

Tracking report - Style Preferences for Chardonnay and Unoaked Chardonnay (December 2007) Comparison of consumer attitudes and taste preferences for Chardonnay wines versus previous year. Focus on consumer trial and level of interest in unoaked (or low oak input) Chardonnay wines. Price $195 for download of PDF report. CT5-3

Core Track Volume 4 - PDF File (May, 2007) – This issue includes tracking data on wine media usage and the influence of wine critics; tracking data on consumer purchase, usage and evaluation of upscale box wines; consumer awareness and evaluations of leading Napa Valley Cabernet Sauvignon producers, including representatives of both “cult” and “old guard” producers; perceptions of global warming and its potential effect on winegrape growing; and perceptions of the meaning of the term “fruit forward.”  Price $475 for download of PDF report. CT4

Core Track Volume 4 - Bound Edition (May, 2007)
Same as report as above. $495 for shipment of bound 65-page report. CT4-BOUND

Influence of Robert Parker and the Wine Spectator – Tracking Study (May, 2007) Consumer usage of wine media and other sources of wine information and the perceived credibility of these as influencers of purchase.  Price $195 for download of PDF report.  CT4-1

Upscale Boxed Wine Usage and Attitudes – Tracking Study (May, 2007) Purchase and quality evaluation of the top fifteen brands of 3 liter boxed wine.  Consumer behavior and evaluation of boxed versus bottled wines.  Price $195 for download of PDF report.  CT4-2

Napa Valley Cabernet Sauvignon – Cult Wines vs. the Old Guard (May, 2007) Consumer awareness, purchase, and quality evaluation of leading Napa Valley “cult” Cabernet Sauvignon, versus the Cabernet Sauvignon of long-established producers.  Price $195 for download of PDF report.  CT4-3

Style Preferences for Chardonnay and Unoaked Chardonnay (October, 2006) Consumer and wine trade awareness and evaluation of Chardonnay styles, including unoaked and low-oak wines.  Price $195 for download of PDF report.  CT3-1

Oregon Wines – Trial and Tourism (October, 2006) Consumer visitation to Oregon and its wineries as a factor of quality evaluation of Oregon wines.  Price $195 for download of PDF report.  CT3-2

Pinot Noir Usage and Regional Preferences (October, 2006) Consumer awareness, trial, and quality/price evaluation of Pinot Noir wines from Burgundy, Oregon, New Zealand, and several California regions.  Price $195 for download of PDF report. CT3-3

Wine by the Glass Attitudes and Behaviors (October, 2006) Consumer purchase behavior and preferences by price point and occasion in the on-premise environment.  Price $195 for download of PDF report.  CT3-4

Evaluation of “Fun Wine” Purchases (March, 2006) Consumer purchase and quality evaluation of the top fifteen brands of “fun wine.”  Price $195 for download of PDF report.  CT2-1

Attitudes and Purchase Patterns Regarding Merlot (March, 2006) Consumer and wine trade attitudes and quality evaluations of Merlot versus other red wine varieties at different price points.  Price $195 for download of PDF report.  CT2-2

Attitudes and Beliefs Regarding “Second Label” Wines (March, 2006) Consumer awareness, trial, and attitudes of second label wines produced by leading California wineries, including general perceptions of the category and practice.  Price $195 for download of PDF report.  CT2-3

Retail Channels – Focus on Specialty Shops (March, 2006) Consumer purchase behavior for various styles and price levels of wine by shopping venue – club or warehouse stores, winery direct, supermarkets, fine wine stores, etc.  Price $195 for download of PDF report.  CT2-4

Purchase of Wines at Retail Over $100 (March, 2006) Consumer frequency of purchase and taste preferences for wines costing over $100 by type and country/region of origin.  Price $195 for download of PDF report.  CT2-5

Influence of Robert Parker and the Wine Spectator (December, 2005) Consumer usage of various sources of wine information and the perceived credibility of these as influencers of purchase.  Price $195 for download of PDF report.  CT1-1

Epicurean Magazine Readership (December, 2005) Wine consumer usage and rating of numerous media sources such as Food & Wine Magazine, Martha Stewart Living, Bon Appetit, et al.  Price $195 for download of PDF report.  CT1-2

Pinot Gris/Pinot Grigio Usage and Attitudes (December, 2005) Wine consumer purchase behavior and usage occasions for these wines from domestic and imported sources.  Price $195 for download of PDF report.  CT1-3

Emerging Sources of Imported Wine (December, 2005) Trial and quality evaluation of wines from Spain, South Africa, Argentina, New Zealand, and Germany. Price $195 for download of PDF report. CT1-5