Wine Market Insights and Intelligence

Wine Opinions is the leading provider of U.S. wine market research to wineries, wine marketing companies and wine trade associations around the globe, offering unparalleled trade and wine consumer insights and wine market intelligence.

The wine market research capabilities and services of Wine Opinions include quantitative surveys of U.S. wine consumers and the wine trade; qualitative research including online and in-person focus groups and moderated wine tastings; baseline and tracking studies; and studies of consumer and trade trends and market data.

Unique to Wine Opinions are its national proprietary panels of more than 4,700 members of the U.S. wine trade and over 14,000 U.S. wine consumers, primarily high-frequency wine drinkers and high-end wine purchasers.

30-Year-Olds

Statistics recently released by the U.S. Census Bureau compare 30-year-old Americans in 1975 vs. 2015. Some of the differences in life circumstance are dramatic. The Bureau notes that in 1975, 71% of 30-year-olds shared four experiences in common: they were (or had been) married, had a child, were not enrolled in school, and lived on their own. In 2015 these things were true of just 32% of 30-year olds.* The chart below compares two of these conditions between 30-year olds in 1975 and 2015 – “Living on their own” and “Ever married.”

It is not hard to see how these differing factors might influence a variety of shopping and usage behaviors, such as the purchase of wine, and wine consumption both on and off premise.

*Source: U.S. Census Bureau “Measuring America” infographic – June 29, 2016