Wine Market Insights and Intelligence

Wine Opinions is the leading provider of U.S. wine market research to wineries, wine marketing companies and wine trade associations around the globe, offering unparalleled trade and wine consumer insights and wine market intelligence.

The wine market research capabilities and services of Wine Opinions include quantitative surveys of U.S. wine consumers and the wine trade; qualitative research including online and in-person focus groups and moderated wine tastings; baseline and tracking studies; and studies of consumer and trade trends and market data.

Unique to Wine Opinions are its national proprietary panels of more than 4,700 members of the U.S. wine trade and nearly 17,000 U.S. wine consumers, primarily high-frequency wine drinkers and high-end wine purchasers.

Who is Not Online?

A recent survey conducted by the Pew Research Center shows that nearly all U.S. adults are online.  Only 13% of U.S. adults do not use the Internet.

The greatest point of differentiation between those who are online and those who are not is age.  Only 1% of those ages 18 – 29 are not online, compared to 4% of those ages 30 – 49, 16% of those in the 50 – 64 age group, and 41% of those who are ages 65 and older.

There are other interesting demographic differences in the online vs. not online groups that are noted in the most recent blog posted on this site.

Certainly of interest to our Wine Opinions clients is that among the nearly 17,000 members of the Wine Opinions consumer panel, we have robust representation of all age groups of wine drinkers, and with significant skews toward both the high frequency wine consumer segment and also those who frequently purchase wines costing $20 or more.